Apple has brought on another veteran gaming expert to help develop their App Store. Robin Burrowes, a former marketing manager over at Microsoft and Xbox will be a major addition to the App Store and gaming focus for Apple. In Burrowes’ his time at Xbox he was in charge of Xbox live for the UK, playing a major role in the dashboard update last year as he attended several conferences all over the globe. His seven years of experience working for Xbox and Xbox Live should be a big addition to the gaming aspect of the App Store.
His previous time working on Xbox materials are likely to phase into new ideas involved with the App Store in general and with its games. This comes at a time when the App Store and Apple’s products are hitting a new height in popularity. Their new products have been successful for years, but the dropping prices in refurbished iPhone- and iPad-models have brought the older versions of their products into even more homes.
Apple Turning Up its Game
Apple has seemingly started an influx of new talent with a strong background in gaming. They’ve already brought on gaming veteran Robert Saunders, who once worked a public relations manager for Nintendo. He’ll be taking the reins on promoting different applications for iPhones, iPods and iPads. This is on top of a similar adding for Apple with the move of former PR rep from EA, Activision and Xbox Nick Grange. He’ll take on the project of hardware for game apps, as they’ve aimed to really begun to focus their attention on the gaming market.
Throughout the gaming industry, Apple’s iOS devices have continued to gain steam and popularity in the recent years. Last year the smart phone market really took a strong hold on the gaming market, as nearly 58 percent of gaming software revenue recorded was traced back to iPhone and Android developers. This comes at the same time that handheld devices have started to experience real difficulties. The PlayStation Vita has been under much criticism ahead of its North American release this year, as it’s already debuted to underwhelming numbers overseas.
Third of Gaming Revenue Pie Going to Apple
Gaming has also continued to be a fair share of Apple’s revenue in the App Store. Last year, they took in close to a third of the total revenue for the store. Considering that smart phone software has grown over 30 percent in the revenue share for the gaming market, the same could soon be true for the total share in the application stores. Regardless, it seems as if Apple has taken a vested focus of improving games in 2012, not only with more resources into their PR and development, but also in attracting veteran gaming experts to join their team.